Junior Achievement of East Tennessee, in partnership with local businesses and education partners, is proud to present the JA Miss Business Virtual Experience for young women across East Tennessee. Typically, in person, this unique one-day event has gone virtual this year but still fills an important gap for young women who are interested in or have an aptitude for business or leadership but may not have the mentors or guidance needed to help them pursue their dreams.


On November 20, successful female leaders will share their knowledge and experiences to inspire the next generation of women leaders. The JA Miss Business Virtual Experience affords high school-aged young women from across East Tennessee the opportunity to enhance their personal growth, develop an executive mindset, and encourage them to seek meaningful and dynamic leadership careers.


From a young age, girls are less likely than boys to envision themselves as business people. The JA Miss Business Virtual Experience is working to improve this gender dynamic in business careers. The goal is to support a future where more young women pursue an interest in business careers by helping change attitudes, build awareness about career and leadership opportunities, and build confidence in young women from an early age. This experience will include interactive learning activities focused on career exploration, self-assessment, confidence building, entrepreneurial thinking, and goal setting.


“While we want all students to have opportunities to be successful, we believe that this experience will help instill the confidence and leadership skills in the young women who participate and will open up their minds to a wider variety of careers,” commented Callie Archer, president of Junior Achievement of East Tennessee. “When the students see these dynamic female leaders during the event and hear their stories, they realize that they too have the capacity to pursue executive-level careers!”


About Junior Achievement of East Tennessee
Since 1969, Junior Achievement of East Tennessee has inspired the next generation to be financially capable, equipped with the tools to solve problems creatively, effectively manage risk, and welcome opportunity. Through our experiential financial literacy, work readiness, entrepreneurship K-12 programs and capstone experiences taught by volunteer role models from the community, we inspire the next generation to answer the demands of the 21st century economy with “I can.” During the 2019 -2020 school year, JA of East Tennessee delivered programs to over 20,000 K-12 students throughout the region. In the last decade, Junior Achievement of East Tennessee has impacted the lives of more than 225,000 young people across our 17-county service region.
For more information: Callie Archer, President, JA of East TN