Second Harvest Food Bank of East Tennessee to Receive Donations for Food for Kids Program


Teaming up with WBIR-TV Channel 10 and B97.5, Kroger will host a Food for Kids fundraiser August 4-24 at all East Tenn. Kroger locations to benefit Second Harvest Food Bank of East Tennessee.


Food for Kids is a collaborative effort between Second Harvest and public schools within the food bank’s 18-county service area. It is designed to provide healthy, easily-prepared food to children on the weekends who may be missing meals on a regular basis. Currently, 265 schools in 18 counties are participating serving more than 12,500 children during the school year.


“We are proud to partner with Second Harvest Food Bank of East Tennessee in this effort to provide food to kids in need,” said Melissa Eads, Corporate Affairs Manager for Kroger. “The Kroger Zero Hunger Zero Waste plan is our commitment to ending hunger in our communities and eliminating waste in the company by 2025.  We know that 1 in 4 children is at risk for hunger in East Tennessee, so the need is great. This fundraiser is an easy way that everyone can get involved and answer the call.”


Donations can be given for the Food for Kids program at the registers upon checkout at the Kroger stores until August 24.


Executive Director of Second Harvest, Elaine Streno, added, “We are feeding more children than ever through our Food for Kids program because of the growing need in East Tennessee. We are grateful to Kroger for hosting this fundraiser to help fight childhood hunger in East Tennessee.”