Morning Pointe Senior Living announces the grand opening of Morning Pointe of Knoxville. Local dignitaries and guest speakers from the Knox County area will gather for the grand opening of the assisted living and Alzheimer’s memory care community on Thursday, March 7 from 4 p.m. to 7 p.m., with a formal dedication program at 4:30 p.m. Located at 9649 Westland Drive adjacent to Shoreline Church, Morning Pointe of Knoxville is the first phase of the state-of-the-art senior campus in Knoxville and will provide a continuum of care for residents with a variety of care services for seniors with Alzheimer’s disease and memory-related needs in a secure environment.

The 58,000-square-foot building features 73 assisted living apartments and 20 apartments in a secure wing specially designed for residents with Alzheimer’s disease and other memory care disorders. Morning Pointe of Knoxville maintains a strong focus on clinical care, featuring physical and occupational therapies, life enrichment/wellness programming, and intergenerational activities. The Lantern memory care wing provides an array of healthcare services for individuals with Alzheimer’s disease and dementia, including innovative therapies such as SimpleC™ Community Connect memory care technology and Meaningful Day™ purposeful programming to ensure the highest quality of care for residents. All residents enjoy premier amenities and fine dining with local, farm-fresh ingredients.

“Morning Pointe has been a part of the East Tennessee healthcare delivery system for 20 years since its founding in Chattanooga,” says Greg A. Vital, president and co-founder of Morning Pointe. “Knoxville is not only a great place to live and work, but also a great place to retire. This expansion allows us to provide seniors and their families more options for quality senior care and service in Knox, Anderson, and Loudon Counties. In addition, we remain committed to contributing to job growth and workforce development in the Smoky Mountain region.”

Following the grand opening of Morning Pointe of Knoxville, construction will begin on the second phase of the campus, The Lantern at Morning Pointe Alzheimer’s Center of Excellence, Knoxville, in late spring of 2019. The Lantern will be a freestanding building located on the same property and will be dedicated solely to providing Alzheimer’s memory care. The 45,000-square-foot memory care community will consist of 60 apartments created specifically to meet the needs of residents with Alzheimer’s and other memory disorders.

Morning Pointe is the region’s choice for assisted living and memory care, serving seniors in East Tennessee for more than 20 years. In addition to the Knoxville assisted living and Alzheimer’s memory care community, Morning Pointe operates assisted living and memory care communities in Clinton, Lenoir City, and Powell.

Independent Healthcare Properties LLC, a Chattanooga, Tenn.-based senior healthcare services company, develops, owns and manages 32 Morning Pointe Assisted Living and The Lantern Alzheimer’s Memory Care Center of Excellence communities in five southeastern states. IHP was founded in 1996 by Tennessee healthcare entrepreneurs Greg A. Vital and Franklin Farrow. For more information, please visit


Thursday, March 7, 2019

Open House – 4:00 p.m. to 7:00 p.m.

Formal Program and Ribbon Cutting – 4:30 p.m.