Weigel’s is continuing its 95th-anniversary celebration with one of its most heritage-driven initiatives of the summer: awarding 95 guests with Free Milk for a Year each month throughout May, June and July.
The 95 Milk for a Year Sweepstakes was created to honor Weigel’s dairy roots, celebrating a legacy that began in Powell, Tennessee at Broadacre Dairy and has grown into a company that today operates 90 stores across East Tennessee while remaining one of the oldest operating dairies in the Southeast.
For nearly a century, milk has remained central to the Weigel’s story. From becoming the first dairy in East Tennessee to distribute pasteurized milk to pioneering fresh-to-jug production within 24 hours, dairy continues to be one of the company’s most iconic offerings.
Designed as both a heritage celebration and guest appreciation initiative, the sweepstakes will award 285 total winners throughout the summer, with 95 winners selected in May, 95 winners selected in June, and 95 winners selected in July. Each winner will receive one gallon of Weigel’s milk per week for an entire year, loaded directly to their MyWeigel’s Rewards account.
Weigel’s has begun notifying its first group of winners through email and mobile push notifications, made possible through a partnership with PDI Experience Designer, allowing the company to deliver personalized, timely communications directly to guests within its loyalty ecosystem.
Guests can enter by purchasing Weigel’s milk using MyWeigel’s Rewards, redeeming 250 MyWeigel’s Rewards points, or through a mail-in entry option.
The Milk for a Year program is part of Weigel’s broader Summer 95 sweepstakes lineup, which also includes opportunities to win a Can-Am Maverick, Sea-Doo Fish Pro, 1 Million Bonus Points, Free Gas for a Year, Free Dinner for a Year, Free Delivery for a Year, Free Car Wash for a Year, and additional vendor-supported prizes throughout the summer.
As Weigel’s celebrates 95 years of serving East Tennessee, MyWeigel’s Rewards continues to connect the company’s heritage with modern guest engagement, creating experiences that honor its history while rewarding the communities that have supported the brand for generations.
For more information and official sweepstakes rules, guests can visit https://weigels.com/95th-anniversary-sweepstakes-rules or download the Weigel’s App.
To learn more, visit weigels.com or follow @weigelsstores on Instagram, X, and Facebook.
