Nourish Knoxville’s Winter Farmers’ Market opens this Saturday, January 11, from 10 a.m. – 2 p.m., for its seventh season at Central United Methodist Church, 201 E Third Ave, Knoxville.
Market shoppers will find a wide variety of locally-grown seasonal produce, meats, eggs, breads, pastries, prepared foods, food trucks, handmade crafts, and more. The market will take place every other Saturday from 10 a.m. – 2 p.m., January through April (January 11 & 25, February 8 & 22, March 7 & 21, and April 4 & 18).
“It’s easy to equate farmers’ markets with summertime, but if that’s the only time you visit, you’re missing out on a whole bunch of great produce that really shines during the winter months! Sweet root vegetables, tender salad greens, and winter squashes are all at their peak flavor, and that’s not even considering the year-round staples like local meats & cheeses, baked goods, and crafts,” says Daniel Aisenbrey, Nourish Knoxville’s Markets Assistant.
Free kids’ program at every market: The Winter Farmers’ Market hosts a PoP Club at every market for children ages 2 – 12. Kids can participate in an educational activity, taste a fresh, locally-grown fruit or vegetable, and receive $5 in vouchers to spend on fresh fruits, vegetables, and food-producing plants.
SNAP benefit doubling: The Winter Farmers’ Market runs Double Up Food Bucks, a national SNAP doubling program, at every market. Customers with SNAP benefits (formerly known as food stamps) can receive up to $20 per day in FREE tokens to spend on fresh fruits and vegetables at the market.
“With Double Up Food Bucks, federal nutrition dollars work harder—simultaneously reducing hunger while supporting healthier diets for SNAP households, which can support long-term healthcare savings. People spent over $7,600 in Double Up Food Bucks on fresh produce at farmers’ markets in East Tennessee in 2019,” says Charlotte Tolley, Nourish Knoxville Executive Director.
For more information about the WFM and its programs, visit https://www.nourishknoxville.org/winter-market/.
The Winter Farmers’ Market and PoP Club are sponsored by Grayson Subaru.
This project is funded under a Grant Contract with the State of Tennessee.