By Mike Steely

“We carry the best in basic boutique fashion and specialize in brands like Intro, UMGE, Jodifl and Pol,” said Hello Beautiful Boutique’s Haley Arroyo. Haley and her mother Heather opened the new fashion shop at 113 E Emory Road in early April and offer daily specials. The shop is open Monday through Saturday from 10 a.m. until 8 p.m. and on Wednesdays from 10 a.m. until 6 p.m.

Why the name “Hello Beautiful?”

“I came up with it, it catches people’s eye, and everyone is beautiful,” Haley told The Focus.

“We order directly from a large wholesaler and right now everything is priced from $5 to about $45,” she said.

“We are one of the few shops to carry curvy sizes but we cater to all sizes,” she said.

Haley runs the store and explains that aside from a wide selection of styles and sizes of fashion the shop also offers handbags, wristlets, hats, jewelry, sunglasses, headbands and even temporary tattoos.

“Enve Salon has been a big help and our biggest supporter since we opened,” Haley said.

She’s a recent Pellissippi Student and a graduate of Knoxville Catholic High School. The shop is easily found—it’s on Emory about half-a-mile from Interstate 75 near the corner of Central and Heiskell Road. There is also a Facebook page “Hello Beautiful Boutique” and it’s on Instagram at @hellobeautifulboutiqueknox.

While most people physically shop at the store, Haley said there is growing interest in people ordering on the internet. Hello Beautiful accepts most major credit and debit cards as well as checks and cash. They offer a 10% discount on cash purchases.

You can also call Hello Beautiful at (865)947-9022.