Wellpoint Tennessee Hosts “Laundry Day” to Support Whole Health in Knoxville 

~ From Wellpoint Tennessee

Families in Knoxville recently took part in “Laundry Day,” a community-centered event hosted by Wellpoint Tennessee that transformed local laundromats into centers of wellness and support. By combining free laundry services with access to health resources, the event turned an everyday chore into an opportunity to learn and connect.

“Laundry Day” was designed to support the whole health of Tennesseans by meeting them where they are, in their neighborhoods and during their daily routines. In addition to complimentary laundry services, the event featured “Laundry & Learning” sessions, where attendees had the chance to learn more about Wellpoint Tennessee’s community programs and services, including nutrition support, wellness guidance, and behavioral health resources.

“Clean clothes can make a big difference for working families and those navigating tight budgets,” said Natalie Cooper, President of Wellpoint Tennessee. “Laundry Day was about easing a real burden for families in Knoxville and showing them that our organization is here to provide support when they need it most.”

As a leading managed care organization in the state, Wellpoint Tennessee is committed to improving not only the physical health of residents but also the behavioral and social factors that impact overall well-being. Events like Laundry Day reflect the organization’s broader mission to support individuals and families by addressing real-world barriers to health, such as housing, transportation, food insecurity, and access to care.

“When we say we care about a community’s whole health, we mean it,” Cooper said. “We want residents of Knoxville to know that we’re here, not just as a health plan, but as a partner. Residents can count on our organization to show up and help.”

Wellpoint Tennessee plans to continue offering community-based events across West, Middle, and East Tennessee, including upcoming fitness and wellness fairs this summer and back-to-school events this fall. These events are designed to strengthen connections, empower families, and eliminate barriers to living healthier lives.